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Posted by Paul F Withrington on April 10, 2005
Subject: Advertising Standards Authority Complaint A05-00133/SW/jn
 

Following the Transport advertisement appearing in Private Eye, the Week and The New Statesman in December 2004 and January 2005 (click here to see advert) Railfuture, Rail Forum and a member of the public lodged a complaint with the Advertising Standards Authority. We set out the detail and our responses below:

1)

Safety Basis of complaint that the advertisement exaggerated the safety of road uses because it misleadingly compared network wide fatalities with Motorway fatalities only.

Response: We note that the Railway lobby routinely exaggerates the relative safety of rail with respect to road by a factor of 18 by ignoring usage and by a further similar factor by comparing deaths to rail passengers in the narrowly defined class of accident known as "Train Accidents" with all those system-wide killed in traffic accidents on the road network as a whole. That has created the impression that rail is overwhelmingly safe compared with roads - misleading the Government and the nation on a mammoth scale. Hence it is in the national importance that data such as we have advertised is published widely. We note there is no challenge to the numbers. We comment that it is well known that motorways are safer than other roads. The advertisement makes no pretence about that. Further the advertisement contains a reference to out web site where the death rates for other classes of roads may be read. For the record we here cite some of the data available from our files. The numbers are deaths per billion passenger-km.

(a) Rail 4.1
(b) Motorway 1.6
(c) Motorway and non-urban A-roads 5.0
(d)

The latter excluding pedestrians, cyclists and motorbikes (classes of people seldom met with on railway alignments)

3.5
(e) All Roads with the same exclusion as at (d) above 2.8

(Items (c) and (d) above are additional to previously published information)

Those death rates are system-wide. They include trespassers but not suicides or people falling off bridges and all death in traffic accidents by road. The data suggests that if ordinary traffic, void of pedestrians, cyclists, and motorcyclists, transferred to railway alignments the death rate would be below that imposed on society by the national rail network. Additionally railway alignments would be safer than most ordinary roads because of the alignments are relatively straight, level and free of junctions. That would lead to a further saving in life and limb.

Referring to passenger safety, our published data shows that a fair estimate of the death rate by rail in the envelope bounded by the ticket barriers is 0.4 compared with 0.2 by bus and coach on non-urban roads. Our critics have not challenged that.

2)

Speed: Basis of complaint that the advertisement did not take account of the safe speed of coaches on urban roads

Response: We contend that the use of rail rights of way could be presumed from the context. If that is not clear we would be happy to correct by adding the words "Given rail's rights of way" before making further distributions of the advertisement.

3)

Subsidies: Basis if complaint - a challenge to the basis of the figures used to calculate subsidy

Response : The scale of railway subsidies is substantiated in the attached see web site facts sheet 4. Separately from that we note that Roger Ford writing in Modern Railway February 2005 suggests that the taxpayer's subsidy to rail in 2005 was £5.9 billion.

4)

London 's commuters : Basis of complaint that the advert misleadingly impoled that more London commuters could be transported by road than by rail

Response : We contend that, given rail's rights of way, all London's rail commuters could have seats using one quarter the space required by rail on the line haul as evidenced by the performance of the express coach lane serving the New York bus terminal. There 700 45-seats coaches per hour pass in a single express bus lane on weekdays providing 30,000 seats - 4 times as many as the crushed passengers arriving per track at Victoria's main Line. 70-seat coaches would increase the seated capacity of the bus lane to 49,000 per hour.

5)

Environment: Basis of complaint: that the advertisement and particularly the claim that "express coaches and lorries could discharge the national rail function using 20-25% less fuel than rail" misleadingly implied that road transport causes less environmental damage than rail.

Response: The advertisement is confined to a factual statement about the relative fuel consumptions of road and rail. However we take this opportunity to point out that 25% of electricity is from Nuclear, 70% from fossil fuel and 5% from renewables - themselves causing significant environmental damage. Further, fuel and air pollution are only some of the factors to consider - there is the matter of wasted land - rail requiring 4 times as much as equivalent competing road transport. Road congestion and hence pollution would be much reduced if the 10,000 miles of right of way substantially disused railway were available to road vehicles. The advert does not pretend to be an exhaustive analysis of all of that. Instead the reasonable purpose was to alert the reader to the fiction that rail is overwhelmingly environmentally friendly compared with equivalent road transport.

6)

Fares: A challenge as to whether the comparison of rail and road fares between London and Birmingham were misleading.

Response : The comparisons are a matter of fact. When referring to bus fares we say they " may be as low as low as £3. That may be checked on the inter net. If the rights of way available to trains were available to express coaches journey times would be cut by a factor of at least two so doubling the productivity of the vehicles and drivers. Consequently fares might then be halved.

P F Withrington for Transport Watch
15 th March 2005

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